Cartier Tapped Willow Smith and Troye Sivan for a Beautiful New Campaign

Cartier‘s new roster of celebrity ambassadors is as stylish and artistic as the brand itself. Cartier brought together five talents from different pockets of the entertainment industry: Rami Malek, Troye Sivan, Willow Smith, Maisie Williams, and Jackson Wang. (Sorry, but this is as close as you’ll get to a Game of Thrones and Mr. Robot crossover, for all of you fans of both shows.) 

The incredibly talented and well-dressed quintet were on hand to help launch the new Pasha de Cartier watch, which builds on the iconic original version first created in the ’80s. What’s old is new again, after all. “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power, and graphic nonconformism,” said Arnaud Carrez, International Marketing and Communications Director of Cartier International. “It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity.” Scroll down to see the beautiful new Pasha de Cartier campaign and shop the watch.

Next, 21 new ankle boots that will sell out by October.

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